The Major League Baseball season is winding down and playoffs will start in a few weeks. Before we know it, the World Series will be upon us, and the TV networks will air the classic baseball movies. The famous Field of Dreams quote, \u201cIf you build it, [they] will come\u201d may be a good strategy to attract baseball fans, but it's an unreliable strategy to attract enterprise software customers.\nUX first, features second\nThe user experience (UX) is more important than ever in selling everything from baseball games to enterprise software. Just as fans expect the latest big-screen displays, scoreboards and amenities when they attend baseball games, software users expect a top-notch user experience.\nThe software UX goes beyond the user interface (UI), and also considers accessibility, workflows and other aspects of how the user interacts with the product.\nWith web-enabled and Cloud-based enterprise software, when it comes to software selection criteria, UX comes first, and features second. Users want an intuitive and enjoyable (or, at least, not painful) UX. They still demand features and functions that meet their needs, but if vendors do not \u201cwow\u201d customers with the UX, it's hard to make the sale.\nUX critical to user adoption\nAdopting new software and related information technologies offers several benefits: among them, to improve, standardize and automate business processes. Better business processes can positively impact productivity, time-to-market and other key performance indicators (KPIs).\nWithout a good UX, software users are unlikely to adopt the software, or they'll use it unwillingly. Poor software adoption can negatively impact the KPIs the organization aimed to improve in the first place.\nUX-related software selection strategies\nWhen evaluating and selecting enterprise software, do not be fooled by bells and whistles and shiny user interfaces. Consider the following strategies to ensure that the software is a good fit for your organization:\n\nHave a game plan. Do this before holding serious talks with potential software vendors.\nFill the highest priority positions. Which business processes will you automate, and what are the specific needs and priorities? If you can accomplish other objectives, fine.\nHold try-outs. Work through several real-life software use cases \u2013 how a typical user would go about their daily tasks via the software \u2013 based on your prioritized needs.\nManage players. Become familiar with software data entry, data management and workflows, and how these will impact your users and their positions.\nRun drills. Test data display and reporting tools and determine if built-in reporting tools will meet your needs.\nConduct spring training. Prepare a training strategy and training plan to meet needs of different audiences. Make sure that the team receives training in line with their position and job role. Train well before the software goes live.\nOff-season management. Test software configuration, administration and maintenance functions.\n\nMake sure that the software you select provides a great user experience, solves the highest-priority needs, and is a tool that your team will adopt.