Feature

Inside Apple’s odd, yet effective, social media strategy

Apple does social media differently than its peers in the tech world, and though it isn't ignoring social to the extent it did in the past, you shouldn't expect to see any official @Apple account on Twitter anytime soon.
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  • Social Networking Apps
  • Apple
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.