Apple held its big media event last week at a legendary music venue flanking San Francisco's Civic Center Plaza. The company customized much of the building to fit its design aesthetic. All those little details that make Apple events unique were lost on anybody who wasn't able to attend. Here's an inside look.
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: firstname.lastname@example.org.