Top 25 DIY Tips for Better SEO

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

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Blogging and Social Media

11. Get involved on social media sites

“Google doesn’t appreciate websites and owners who remain aloof from the rest of the social networking sites,” according to Pradeep Kumar, founder & CEO, Marketingaxle. “It tracks how well you’re interacting in the social space. The number of likes, comments, shares, +1s, replies is all being watched by Google.”

12. Use or switch to a WordPress website 

WordPress is, in essence, a blogging platform. But many businesses use it as the content management system for a complete website.

WordPress is favored because it’s a free, open-source platform with many free plug-ins, according to Josh Meah, COO, “If you’re doing your own SEO, starting with a WordPress site will save you lots of time, energy, and money, because you’ll benefit from the labor of the whole WordPress community.”

Yoast’s WordPress SEO Plugin (free) is a favorite among many SEO experts. “I recommend it to my clients because it allows the automation and easy integration of important SEO strategies,” says Gavin Rozzi, president, Gavin Rozzi Technology.

Drupal and Joomla are two worthy WordPress alternatives, Rozzi says. “These free, open-source content management systems come with an assortment of plug-ins that automate much of the SEO workload.”

13. Create a company blog and update it regularly

Many SEO experts recommend having a company blog. Google tends to favor sites with fresh content over static sites, and a blog is an ideal way to add new content to your site.

Approach a company blog strategically. “Creating content that folks in your industry will enjoy and share with their friends on social networks is a great way to get traffic, organic links and brand recognition,” according to Laura Hamilton, CEO and founder, Additive Analytics. "Include images, relevant links, quotes and data. Really try to make every article 'best in class.'"

14. Find out which blog post topics provide the best traffic

Buzzsumo is an ideal site for getting blog topic ideas because it shows you how existing posts and stories have been shared on social media, according to Dan Castro, a digital marketer. Castro says you should find articles on a topic that were frequently shared on social sites and then write your version of the story — to put your own spin on it. If you simply rewrite what’s already been written, you’re not adding value to the conversation, which means you’re unlikely to get social media shares, links or other benefits that come with posting great content.

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