How Shadow IT gives CMOs more power

IT power has shifted between groups for decades. The latest waves of technology and solutions are increasingly adding to the CMO's IT power.
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Patrick Moorhead is Founder, President and Principal Analyst at boutique technology analyst firm Moor Insights & Strategy, founded in 2011. He was the most cited industry technology analyst in the U.S. and European press in January, 2014, and is routinely quoted in the highest quality publications and appears on numerous business TV shows. Moor Insights & Strategy has practices in cloud services, servers, storage, network and client devices like phones, tablets and personal computers. The firm also extensively researches IoT.

Patrick served on numerous boards, including the American Electronics Association (AEA), Consumer Electronics Association (CEA), and served as board chair at Saint David’s Medical Center, a Reuter’s Top 100 hospital. Previously, Patrick was a product, strategy, and marketing executive at AMD, AltaVista, and Compaq and also worked at AT&T and NCR.

Moor Insights & Strategy offices are located in Austin, Texas.

The opinions expressed in this blog are those of Patrick Moorhead and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.