Literature—never mind popular culture—loves dualism, the tendency to explain the world using two competing forces. Good and evil. Dark and light. The sacred and the profane. Dr. Jekyll and Mr. Hyde. Chocolate and peanut butter. The list goes on.
Lately people have been using dualism to explain IT as two-speed or bi-modal. In this divide IT can fall into either the traditional model of “keeping the lights on,” or it can be more agile and innovative. Industry analytsts who espouse this notion insist that in the new world of digital, it must be both.
This dual construct is a convenient structure that underscores the point that operationally-focused IT teams risk being marginalized or replaced. But it also risks simplifying a complex issue involving corporate culture, leadership styles, reward systems, and corporate politics to name just a few of the forces that inform IT behaviors.
In The New IT: How IT Leaders Are Enabling Business Strategy in the Digital Age, I lay out six different profiles—I call them archetypes—that describe different organizational preferences of IT teams. They’re summarized here:
Jill Dyché has been thinking, writing, and speaking about the interrelationship of strategy, analytics, and data for most of her career. As a management consultant and executive advisor, she’s helped companies through the change that accompanies innovation.
Jill is the author of four books about the business value of technology. Her latest,The New IT, profiles IT leaders who have driven significant transformations at their companies. The book was named one of Inc’s "60 Great Business and Leadership Books Written by Women."
Jill was the co-founder of Baseline Consulting, a data and analytics strategy firm that was acquired by SAS in 2012. Jill now counsels executive teams, managers, and boards of directors on the strategic importance of their technology investments.
Jill is regularly featured as a keynote speaker at prominent industry conferences, university programs and vendor events. Her first book, e-Data, has been published in eight languages. She is the author of The CRM Handbook, a best-seller (and featured in CIO magazine), and Customer Data Integration: Reaching a Single Version of the Truth, featured stories of customer loyalty programs at companies including Royal Bank of Canada, Amgen, Intuit, Ceasars Entertainment, and Overstock.com.
A popular blogger on CIO.com and an advice columnist for TDWI’s UPSIDE, Jill was recently named one of the "12 Most Influential Women in Big Data and Data Science" by Information Week, one of Retail Leader’s "2017 Women to Watch," and by KDNuggets as one of "18 Inspiring Women in AI, Big Data, Data Science and Machine Learning."
Jill sits on the boards of Klearly, a prescriptive intelligence platform for marketers, and Continuum Animal Health. She is also Executive Director of,a href=https://www.outtathecage.org>Outta the Cage, a shelter animal advocacy non-profit. Her recent e-book, "Big Data, One Dog at a Time," argues for the digitization of the animal shelter system. She lives in Los Angeles, where she samples fringe Cabernets, fosters shelter dogs and pens the occasional haiku.
The opinions expressed in this blog are those of Jill Dyché and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.