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CIOs and CMOs far apart in pharmaceuticals

In the pharmaceuticals sector, the digital disconnect between the CMO and CIO is one of the largest to overcome of any industry. But don’t blame IT. According to an Accenture global survey, pharma CIOs have the highest desire across industries to align with marketing, but pharma CMOs rank among the lowest in their desire to collaborate with IT.
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    Related:
  • CMO
  • CIO
  • Marketing
  • Markets