The big data revolution gained significant momentum in 2014, amassing to an incomprehensible amount of data: a zettabyte in just the past two years.\u00a0Yet the revolution that is under way is not in the unprecedented quantity of data accumulated, but in the way in which intelligence is derived from that wealth of information.\n\nSalesforce CEO Marc Benioff stated that we are \u201cin the early stages of a data science revolution.\u201d What does this mean for enterprises and how will it impact their business? It comes down to achieving predictability.\n\nPerfect data science takes every customer interaction and identifies patterns that can be repeated and proactively acted upon. In this ideal scenario, humans and artificial intelligence systems collaborate in an amalgamation of contextual, timely insight to better understand their customers and, ultimately, to predict their future behaviors.\n\nData science enables an organization to get ahead of a customer\u2019s actions \u2014\u00a0to know what customers want before they do. This powerful ability is the focal point for business intelligence and customer engagement strategies, since it allows businesses to become more competitive and service-oriented and get closer to their customers than ever before.\n\nThe next generation of successful businesses will look to data science to revolutionize their entire organization. The commitment of today\u2019s analytics and business intelligence is that data will no longer be isolated to databases, \u201cpulled\u201d by queries in response to an ask, but rather will be become integrated throughout an organization\u2019s business process layer to predict and \u201cpush\u201d prescriptive actions upon employees to take the most relevant and timely next step.\n\nYet data science is not confined to empowering just the service and customer-facing employees; it cannot exist in a siloed environment. It must be integrated into the entire organization, prompting businesses to realign executives, employees and processes around the customer and absorb insight-driven value propositions throughout. Design and data science must converge to deliver seamless, relevant and hyper-integrated customer experiences \u2014\u00a0across channels, devices and touch points \u2014 \u00a0to reimagine businesses and its entire workforce.\n\n\nThe conversation in today\u2019s global market revolves not around how much data an organization captures, but how it leverages that it to get closer to customers,\u00a0while maintaining scalability across the enterprise. Data science is the next generation of artificial intelligence and human capability that powers connections between a business and its customers. Those who embrace this revolution will lead the way to becoming a customer-first business.