Big data – The anti ‘Second Screen’

A few short years ago, Second Screen was all the rage. Despite a rash of startups and piles of investor money, Second Screen has failed to take hold and demonstrate a measurable contribution to business performance. Today's big data craze echoes some of that early Second Screen hoopla. Is big data here to stay or is it just the next business fad?
Big data analytics hand touchscreen user man
  • Big Data
  • Analytics
  • Predictive Analytics

Saurabh Sharma is the founder and Chief Executive Officer of Indus Insights. He is part data scientist, part management consultant, and part business manager. He has more than a decade of experience in creating value through the use of data-driven approaches.

Prior to starting Indus Insights, Saurabh worked as a strategy consultant at Bain & Company, advising senior management across a variety of verticals, including CPG and hi-tech. Saurabh also has considerable experience in the consumer finance industry through his stints at Capital One and HSBC, where he drove multiple initiatives in the fields of direct marketing analytics, product development, credit policy & risk analytics, non-traditional underwriting, and account management.

Saurabh is regularly quoted by national and international media as a subject matter in payments, analytics, and consulting. He holds an MBA (with honors) from the University of Chicago Booth School of Business. Saurabh received a Bachelor’s degree in Electrical Engineering from IIT Bombay, and is a CFA charterholder. He is also an aviation enthusiast, and is a certified pilot.

The opinions expressed in this blog are those of Saurabh Sharma and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.