Analyzing Analytics

Big data – The anti ‘Second Screen’

A few short years ago, Second Screen was all the rage. Despite a rash of startups and piles of investor money, Second Screen has failed to take hold and demonstrate a measurable contribution to business performance. Today's big data craze echoes some of that early Second Screen hoopla. Is big data here to stay or is it just the next business fad?
Big data analytics hand touchscreen user man
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