Feature

12 shockingly stupid social media misfires

During the past year, the social media world saw a variety of poorly executed ad campaigns, but these 12 standouts, from companies including CVS, DHL, Outback Steakhouse and Starbucks, are complete disasters, according to social media experts.
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James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.