Amazon and Yelp (finally) fight back against bogus reviews

Fake online reviews are rampant, and both Amazon and Yelp recently filed lawsuits against websites that sell bogus evaluations. The problem isn't new, however, so what took them so long?
  • Consumer Electronics
San Francisco journalist Bill Snyder writes frequently about business and technology. His work appears regularly in CIO.com and the publications of Stanford's Graduate School of Business and the Haas School of Business at the University of California at Berkeley. He welcomes your comments and suggestions.