Your personal brand is more than just a buzz phrase -- it's the set of unique talents, skills and personality that makes you exactly the right fit for your dream job. Here are six tips to build your brand.rn Tips for boosting your personal brandYour personal brand is more than just a buzz phrase. It’s how you present your unique set of skills, knowledge and talent in a way that’s sure to catch the eye of a hiring manager or recruiter. Here are six ways you can take personal branding to the next level and land that dream job by setting yourself apart from other candidates.Guest-bloggingImage by ShutterstockGuest-blogging is a great way to showcase your knowledge, your talent and skills and to increase your visibility in your area of expertise. Guest-blogging can also boost your “street cred,” especially if you can land a spot with well-known, respected blogs in your field. Unbounce has compiled a list of tips to make sure you’re guest-blogging effectively and generating as much interest in yourself as possible.Publish on LinkedInImage by ShutterstockThe question’s no longer, “Should I post/publish on LinkedIn?” but “How often and what type of content?” — especially if you don’t already have your own blog or personal website. With a built-in audience, a guaranteed level of reader engagement and the possibility that LinkedIn itself will discover and promote your content, there’s no reason not to leverage this powerful opportunity.Networking, networking, networkingImage by ShutterstockMost hiring managers and recruiters know that the best hires come from referrals. Make sure your networking skills are polished and you’re leveraging your social networking connections, too. You never know just how valuable they can be.Use technology like SlideShareImage by ShutterstockShowcasing your expertise is simple using SlideShare technology. Whether you’re using it to publish content you’ve developed for a current or former job, or to develop a new presentation laying out exactly why you’d be a great candidate for a potential career, SlideShare is a great advantage when searching for a job.Create and promote a personal websiteImage by ShutterstockA personal website can be a great way to highlight your writing, creative and design skills, and can take the place of the traditional portfolio, especially if you’re searching for opportunities in a creative field. Sites like Strikingly.com offer easy-to-use templates, and connect to social media sites like LinkedIn with the click of a button.Take advantage of community affiliationsImage by ShutterstockAre you female? African-American? Do you belong to a group that’s typically underrepresented in your field? Take advantage of what makes you unique by searching out communities aimed at improving diversity in the workforce. For example, PowerToFly.com matches women with remote- and flexible-work opportunities all over the world, and Jopwell.com is aimed at increasing the number of minority workers in IT. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe