Five startups emerged as DEMO Traction Champions at the conclusion of Wednesday\u2019s DEMO Traction 2015 conference in San Francisco -- one more winner than originally expected.\n\u201cWe added a fifth DEMO Traction champion because there were so many good candidates,\u201d said Neal Silverman, senior vice president and general manager of the DEMO conferences.\nDuring the afternoon Traction Watch portion of the day-long conference, chosen finalists from among hundreds of applicants had four minutes to make their pitch on stage in front of attendees and an on-stage panel of judges.\nThe companies presenting were selected because they\u2019re using technology to solve challenging problems in innovative ways. And though still young, the startups vying to become champions Wednesday have already demonstrated traction -- and were required to back up the claim with data during their show-and-tell.\nPresenters were grouped into four market segments: Information Technology, Marketing, Smart Data, and Operations\/Learning. For each market segment, there was a different panel of judges. Audience members could also vote. Here\u2019s a quick look at our five DEMO Traction Champions.\nInformation Technology Champion: Expect Labs\n\n\n \n\n\nExpect Labs has developed MindMeld, a platform that enables app developers to integrate sophisticated voice recognition interface technology into their products. \u201cMany companies are scrambling to integrate voice into their apps,\u201d said Tim Tuttle, fonder and CEO. \u201cIt's a huge undertaking.\u201d Tuttle said. It can take companies one or more years to accomplish this currently -- which is the problem Expect Labs said it is solving with MindMeld.\nMarketing Champion: Unmetric\n\n\n \n\n\nUnmetric is "the only social media intelligence platform focused on brands," according to Lakshmanan Narayan, CEO and co-founder. The startup seeks to solve a typical problem marketers face: \u201calways wondering if your last piece of content or campaign really struck a cord,\u201d Narayan said. Unmetric\u2019s platform aims to give brands \u201cunparalled intelligence\u201d into their digital marketing efforts, so they can make more informed business decisions.\nSmart Data Champion: BetterWorks\n\n\n \n\n\nBetterWorks is an \u201centerprise goals platform,\u201d according to Kris Duggan, CEO and co-founder. \u201cWe help companies set and manage their goals with software that delivers at enterprise scale," he says The problem BetterWorks solves: It gives managers and executives dashboard views into how teams and individuals are meeting their goals. \u201cIt\u2019s like Fitbit for work,\u201d Duggan added, referring to the fitness tracker\u2019s leaderboard, where users can see how their steps compare to their friends\u2019 steps.\nSmart Data Champion: Talkdesk\n\n\n \n\n\nTalkdesk\u00a0helps\u00a0businesses to \u201ccreate a call center in five minutes\u201d through its software-as-a-service. The call center industry is largely served by products developed in the 1980s and 90s, said Gadi Shamia, COO. Talkdesk takes a more updated approach. It \u201cintegrates with everything in your company\u201d including Salesforce, Zendesk, and Desk.com, providing \u201creal-time customer information to your agent when a customer calls,\u201d says Shamia.\nOperations\/Learning Champion: FollowAnalytics\n\n\n \n\n\nFollowAnalytics is a mobile analytics and mobile marketing automation company launched at DEMO 2013, said Samir Addamine, CEO. The company has developed its 1:1 Mobile Marketing Platform that aims to solve the problem that enterprise marketers often face: developing mobile apps that drive secure, personalized one-to-one engagement with customers and that connect to the enterprise\u2019s CRM and other marketing systems.\nMore to Come\nCheck back soon for posts on each winner. And if you missed DEMO Traction in San Francisco, you can view videos of all 30 Traction companies here, as well as on YouTube, or a video of the full conference. Mark your calendar for September 16, 2015 for DEMO Traction at the Westin Seaport Hotel in Boston.