How-To

12 ways to improve the customer experience for online shoppers

Digital marketing, usability and customer relationship pros share their top tips for how to ensure that when customers visit your website they enjoy the experience -- and will buy from you.
ecomm thinkstock
Thinkstock
    Related:
  • E-commerce Software
  • CRM Systems
Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.