Microsoft kicked off the Ignite conference yesterday. The event is the combination of its IT pro-oriented TechEd conference along with the smaller Exchange, SharePoint and Lync conferences it had run at various points over the past decade. Here some initial thoughts and impressions of the keynotes and product announcements.\nWindows Update for Business\nA sleeper announcement yesterday started off the keynote: Windows Update for Business, or a cloud-based version of the Windows Server Update Services that has formed the basis of corporate patch management everywhere.\nWindows Update for Business sort of sits in the middle of these two and supports the branches and distribution rings that are a part of the servicing plan for Windows 10 in the future. (Remember that Windows 10 is the last major version release of Windows, and future updates to the operating system will include new features and capabilities and will be delivered through an update process, as opposed to today\u2019s system of relicensing and reinstalling or upgrading to newer versions of Windows.)\nWindows Update for Business is meant for smaller shops without a dedicated patch management process, or perhaps departments that operate somewhat autonomously such as in university settings, but that desire to control updates without letting Microsoft just spray and pray patches and features into their systems. Windows Update for Business will be free as long as you already have Windows Pro or Windows Enterprise licenses. It is not meant for consumers who will continue to use the revamped Windows Update interface built into Windows.\nWhy Windows 10 makes sense for enterprises\nA large portion of the keynote was spent unabashedly attempting to make the case for Windows 10 in the enterprise, especially after the dismal reception Windows 8 (at least initially) received. The main points here were the following:\n\nWindows 7 features and interface largely carried over. The Start menu works as you would expect, with new features carefully added where they make sense. Windows can overlap in both Metro and standard mode. Windows 7 folks can sit down and be productive on Windows 10 without much fuss rather than being thrown into a new environment with which they are unfamiliar.\nAn intelligent Cortana that gets smarter. Cortana can interface with the indexing service so your users can ask questions about what files they have and more interestingly what is contained within those files. For instance, \u201cHey, Cortana, show me all of the PowerPoint slide decks I have about Project X,\u201d or \u201cHey, Cortana, how many units did we sell in North America of the Project X Preview last year?\u201dCortana can also help with routine PC support requests, like finding out which keystroke combination enables your screen to be projected in a meeting. And Microsoft can take a look at broad metrics about how Cortana is being used and make her more intelligent as the months go by through its always-on servicing.\n\n\nVirtual desktops. Not exactly for novice users, but intermediate users and those without multiple monitors at their workstations will find the virtual desktop feature to be particularly interesting \u2013 you can have up to four virtual workspaces each with their own \u201cpinned\u201d apps, and you can drag apps between workspaces using the taskbar. A quick Control + Windows + left arrow or Control + Windows + right arrow moves seamlessly between the virtual workspaces. This is a feature that\u2019s been supported by third party utilities for a long time, but it is nice and welcome to see it baked into the core Windows operating system.\n\nA bit on Continuum for phones\nContinuum is the Windows 10 feature that handles the responsiveness of changing form factors while continuing with a session \u2014 if a tablet user attaches a keyboard, the UI adjusts to the traditional Windows interface, and when the keyboard is detached, the interface readjusts. But extend Continuum to phones and it really gets interesting. Continuum for Phones lets a phone drive an HDMI compliant monitor and Bluetooth mouse and keyboard seats while still operating the phone screen.\nSince Windows Phone runs Universal apps, you are running the same code everywhere so your experience is basically a PC. We are finally at a point where phones can be that powerful, and road warriors could just bring a phone along and use any monitor they choose along the way, no laptop required. Much more to come on this, but it is fascinating to see this develop.\nCollaboration and productivity\nOn the SharePoint\/Lync\/Skype for Business front, we have the Office 365 Workmap, a new feature that lets you view how your team is working \u2014 how many e-mails, how many meetings, when they are working and answering emails, and so on, so you can easily swap priorities, bring new people into a project, and shuffle around to make sure all of your human resources are used efficiently. I am not sure how useful this will be in practice, but it is an interesting dynamic.\nOneDrive for Business integrates tightly with Office 2016 so that we are not sending attachments back and forth. It also intelligently adjusts permissions \u2014 if I own a file and \u201cattach\u201d the pointer to that file to a message destined for someone who does not already have access, Office 365 (and perhaps SharePoint on premises) will figure out the permissions and automatically add what\u2019s necessary. No more screwing around trying to get rights to view a document even though someone sent it directly to you.\nAll meetings scheduled in Office 365 will automatically become Skype for Business meetings that support video collaboration and co-creation and editing using Word, Excel, and PowerPoint Online. The full fat desktop clients in the Office 2016 suite will also support real time coauthoring, pixel by pixel exactly what is happening within the document and who is performing what elements.\nSurface Hub\nI could write this section solely with these words: \u201cI want one.\u201d 84-inch 4K display, a full PC, touch sensitive, designed for collaboration. As Microsoft\u2019s Julia White put it, \u201cthis is a conference room device that will actually get used.\u201d It\u2019s a whiteboard, a video conferencing solution, a full computer with Office and all sorts of connectivity, and the ability to work with Skype for Business nee Lync to ad-hoc add and remove participants and in general collaborate more effectively. Heck, even the \u201cI\u2019m Done\u201d feature which takes everything that is happened, saves it to OneDrive for Business, clears the whiteboard, and gets the device ready for the next meeting to happen in that very conference room could save five minutes per meeting and ensures no data is lost and no idea or action point that was captured during the meeting does not get sent out to everyone.\nThe last word\nThis was Microsoft\u2019s moment to speak directly to IT professionals and CIOs to show them that while the cloud is here to stay, what really matters is how you empower your users to get work done in new and exciting ways. The company did an excellent job of showing how these new scenarios, powered by modern architecture and modern devices, will really take business forward. There is a lot to like here in principle. Now it remains to be seen how well the pathway forward to this modern architecture is laid out, how much it will cost, and what its limitations are. We will learn this in the days to come.