\u201cThe CIO\u2019s role is changing driven by Cloud and an increasing number of \u2018as-a-Service\u2019 solutions that progressively reduce the organizations dependency on maintaining a high number of specially skilled ICT staff. Under these new conditions organizations have two options \u2013 they can make their technology managers, architects and administrators redundant and reap the short-term rewards in an uptick in profits and share price or they can retain these highly skilled staff who sit at the intersection of the business and technology and create an impressive innovation team that adds considerably more value to the business.\u201d\nTechnology is the driving force behind many of todays\u2019 biggest industries and it\u2019s been at the heart of every major disruptive societal shift since the dawn of mankind over 2.6 million years ago.\nOver the millennia our perception of \u2018what technology is\u2019 has changed, for example very few of us will think of a Grinding Stone as a piece of technology but to people living in the Palaeolithic Era over 25,000 years ago it was more cutting edge and disruptive than today\u2019s iPhone. It allowed our ancestors to make bread, which in turn helped decrease global mortality rates, reduce food spoilage and ultimately helped humans colonize even more of the planet -- and for those of you who care about brass tacks, in America alone the baking industry is worth a healthy $311 billion a year and that\u2019s not bad considering the technology was likely invented by a farmer with little more than some time, a chisel and a rock.\nOver time the number of use cases expanded and today we use the modern day equivalents of the grind stone to sharpen knives, quarry rock and polish materials as diverse as diamonds and wood. Meanwhile we can say with a high degree of certainty that the original inventor of the technology didn\u2019t envision these use cases, and we can credit these secondary innovations to the people who used and were familiar with the technology who saw new ways to adapt it for their own particular needs. As a consequence the simple grind stone has helped created industries that today contribute trillions of dollars to the global economy.\nToday organizations including Apple, GE, Google and Microsoft have gone one step further and incorporated these secondary innovators into their business models but now we call them \u2018developer communities\u2019 and they\u2019re still creating hundreds billions of dollars\u2019 worth of additional value.\nLook within\nToday technology has progressed but the same underlying innovation principles remain. Visionary companies and individuals are still showing us time and time again just how disruptive and influential technology can be and no one can refute the transformative effect that technology has had on society. So, it seems somewhat of an oxymoron that that the very people who live, breathe and interface with technology and technology vendors every day of their working lives -- your ICT teams -- are often the last people leaders turn to for inspiration about new products and services.\nTime and time again we see leadership teams pour billions of dollars into specially carved out innovation and R&D departments while at the very same time decreasing their CIO budgets. If everyone agrees that technology is responsible for creating trillions of dollars worth of new value then why do leadership teams still feel that it makes sense to cut and underutilize the staff in one of their most critical departments?\nThe answer of course is that in many cases the CIO office has a perception problem and to be fair they\u2019re not alone because very few leadership teams try to harness the raw creative potential that they have sitting in their workforces.\nThere is a widely held belief that if you don\u2019t already fit the stereotype of a creative type, an innovator or a researcher then you can provide little or no value at all to the creative process and as a consequence many leadership teams simply fail to engage their more traditional workforces in the innovation process until it\u2019s too late. Tesco, a UK retailer with revenues approaching $100 billion is the perfect example of this.\nA titan of the global retail industry Tesco\u2019s earnings and market share have been in decline for years and price wars with discounters across Europe and a variety of scandals look like they have pushed it into a tailspin, finally in July 2014 they cycled in a new CEO Dave Lewis, a \u2018game changer\u2019 from Unilever who vociferously announced that his first order of business was going to be to ask all 472,000 staff for suggestions on how to turn the business around but shouldn\u2019t these staff, who live and breathe the company every day be the first, not the last people to ask in a crisis?\nThe CIO office\nThe CIO office is unique. It and it alone stands at the intersection of business and technology and consequently it\u2019s in a prime position to not just help the business craft new, meaningful business propositions but implement them too. Even though many leaders recognize the strategic value of their ICT Department many of them also have the perception that it\u2019s full of stereotypical staff (or 'costs' as they often see it) whose sole purpose in life is to manage the systems not help design the next great product or service. Consequently many CEOs whose sole purpose is to ensure the prosperity of their organization along with their CFOs all too often separate the technology and R&D budgets curbing the former and investing in the latter. This behavour reduces the impact of each department by needlessly doubling up on resource and stymieing collaboration that ultimately dulls the very competitive edge that the organization is trying to create.\nInnovation and R&D departments always need ICT resources and expertise and once the innovation process is run and new solutions have been designed they\u2019ll rely on the CIO office to implement and integrate them into the organizations systems and technology stack. Meanwhile, these same innovation and R&D teams are also one or two steps removed from many of the analysts and technology vendors whose insights and new technologies such as cloud, cognitive computing, machine learning, big data and Agile application development technologies that could help them augment and improve their own creations.\nCollaboration is key\nWhen building out your innovation strategy it isn\u2019t a question of one department vs. the other and either or. Organizations should be looking for new ways to leverage the people within their organizations for the benefit of all. With the right innovation training and guidance the CIO\u2019s office and their staff are in prime position to deliver innovation back to the business and to get the best results leaders need to ensure that these new \u2018innovation conscripts\u2019 dovetail into the remainder of their organizations\u2019 innovation and R&D teams. By using this simple approach the FTSE 100 and G250 organizations that I've worked with have seen at least a thirty percent increase in innovation output, a faster time to market and have created better designed solutions that added significantly more business value.\nConclusion\nThe maxim \u2018better apart\u2019 is counterintuitive and today all of the world\u2019s greatest innovations are the result of close collaborations between all of the stakeholders \u2013 executives, staff, customers, investors, suppliers and partners who have a vested interest in the output, implementation and promotion of the final innovation. The CIO office sits at the intersection of the business and technology and with the right strategy and support it can add significant value to the innovation process so the next time you think about carving out two separate budgets, curbing one and investing in the other stop and think how you could innovate smarter and embrace the latent innovation potential that you already have sitting in your CIO office.\nIf you\u2019re a CIO or CTO reading this then I encourage you, as one of our FTSE 100 CIO\u2019s did recently, to push back against the budget cuts, form a team and show the business how your staff can out innovate the innovators then once you have done that ask for that budget increase.\nClick and Connect with the Author: LinkedIn . @mgriffin_uk .\nAbout the Author: Recognised in 2013 and 2014 by the public as one of Europe\u2019s leading Emerging Technology and Disruption Strategy advisers Matthew Griffin is an international speaker who works with global Accelerators, Analysts, Entrepreneurs, Investors, Governments and Fortune and FTSE multi nationals to help them reinvent themselves and adapt to new market conditions.