Technology has body slammed the marketing profession, turning a black art into hard science. Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who’s going to lead this dramatic and critical transformation? Enter the chief marketing technologist, a hybrid role bridging the diametrically opposed worlds of marketing and tech.
Here’s a look at six types of chief marketing technologists from a SapientNitro survey, which also found that four out of five companies have someone in this role (such as a CIO reporting to the CMO). Interestingly, SapientNitro found that chief marketing technologists are evenly split coming from marketing and technology disciplines. Lastly, be sure to check out the bonus slide at the end.