Amazon gets its fair share of criticism in the tech world, but the ecommerce giant is also making smart moves in consumer electronics. Here's a look at its latest enhancements to Fire TV and the Echo voice-controlled assistant. Amazon’s technology products aren’t always a success — consider the ill-conceived Fire Phone, bless its bumbling little heart. And the ecommerce giant sure draws a lot of “fire” — check out this 5,000-word Amazon.com controversies Wikipedia article. That said, Amazon has made some smart moves in tech aimed at mobile and home entertainment, most recently with its Fire TV dongle and Amazon Echo device. Blazing content on Fire TV Amazon keeps piling on the content for its Fire TV. Last week, the company said it has added more than 600 channels, apps, and games to the Fire platform to date, and it claims that’s more than Roku and Apple TV received during the same period. The latest Fire TV offerings include Popcornflix, Funny or Die, Fox News, Candy Crush Saga, and the GameFly streaming game service. (I find the Fire TV online app store to be the most expedient way to browse and download Fire TV apps.) Another smart move by Amazon: A few months ago, the company released a software update for Fire TV that makes it easier to connect the Fire TV box ($99) and Fire TV Stick ($39) to Wi-Fi authentication systems at hotels and other locations. The feature forces Fire TV to see a log-in “splash” page when it detects a secure, previously-unused Wi-Fi network. Amazon Echo enhancements Amazon recently added a set of compelling new features to Amazon Echo, its “Siri with a speaker,” voice-controlled smart home device. For example, Echo owners can integrate their Google Calendars and then ask Echo about scheduled appointments. Amazon also recently added support for the IFTTT app; WeMo and Philips Hue smart home gadgets; the Pandora streaming music service; sports updates; current traffic conditions; and Prime music station playback. (Amazon Prime membership now includes access to Amazon’s streaming music library.) And you can listen to audiobooks from Audible using Echo. Unfortunately, Echo is available by “invitation only,” and it costs $149 for Prime subscribers or $199 without the subscription discount. For more on Echo, read my review “3 reasons you’ll Amazon Echo (and 1 you won’t).” Amazon Amazon’s Echo virtual assistant. Kindle Fire HDX 8.9 and Prime media downloads Apple’s iPad Air 2 is my favorite tablet, by far, but Amazon’s Kindle Fire HDX 8.9 is also a solid option. One of the best things about the Fire HDX 8.9 is a feature that lets you download certain Prime movies and TV shows to the device for free. It’s great for getting caught up on popular shows, such as Transparent, Betas or Alpha House, or watching movies during long flights. (I recently watched Hitchcock’s North by Northwest while flying). I wish Netflix would take a cue from Amazon, but that seems highly unlikely. The Kindle Fire HDX 8.9 also has superior Dolby surround sound speakers. Related content feature 10 most popular IT certifications for 2023 Certifications are a great way to show employers you have the right IT skills and specializations for the job. These 10 certs are the ones IT pros are most likely to pursue, according to data from Dice. By Sarah K. White May 26, 2023 8 mins Certifications Careers interview Stepping up to the challenge of a global conglomerate CIO role Dr. Amrut Urkude became CIO of Reliance Polyester after his company was acquired by Reliance Industries. He discusses challenges IT leaders face while transitioning from a small company to a large multinational enterprise, and how to overcome them. By Yashvendra Singh May 26, 2023 7 mins Digital Transformation Careers brandpost With the new financial year looming, now is a good time to review your Microsoft 365 licenses By Veronica Lew May 25, 2023 5 mins Lenovo news Alteryx works in generative AI for speedy analytics results OpenAI integration and AI wizardry for report generation are aimed at making Alteryx’s analytics products more accessible. By Jon Gold May 25, 2023 3 mins Analytics Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe