In this video from DEMO Traction, Jared Fliesler goes through the growth marketing techniques that helped build payment processing startup Square. Editor’s note: Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. The next DEMO Traction will take place in Boston on September 16, 2015. Growth companies can apply to present, or those similarly obsessed can register here to attend. Jared Fliesler spoke at DEMO Traction San Francisco last April. The former VP of Square — who is now a general partner at Matrix — was in charge of growth Fliesler explained how the payment company moved so quickly up the ranks to $10 billion in processed payments. One of his key tips was to find the status quo — the accepted process or product — and then make something better and more desirable. He says the best companies can be described in one simple sentence, and that your messaging needs to primarily build trust. He debunked the idea that “if you build it they will come” and said you need strong marketing. Testing markets is important, as is building awareness so that customers know how to find you easily. Watch the entire presentation below. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe