Digital is the single greatest disruptive force that organizations face today, but replacing your organizations existing systems and services with digital DNA isn\u2019t enough.\nHere are nine things you need to do to foster a culture of continuous innovation and remain vigilant to ensure you stay at the forefront of new trends and market opportunities.\nRestoring your organizations zeal and competitive advantage is well within the realms of possibility, so pack your bags and DevOps tools and get ready for the journey.\n1. Get the board onside\nVery little is going to happen within a business without the right sponsorship, motivation or resources and changing the DNA of an organization, including its culture is no mean feat, you\u2019ll need help. It is vital that you secure your boards sponsorship and that everyone\u2019s agendas, including compensation plans are aligned.\n2. Disrupt yourself\nOrganizations are always understandably nervous about disrupting themselves because they know it\u2019s akin to letting the genie out of the bottle and that it can be a fast track to cannibalizing their existing business. Today though there are plenty of potential disruptors waiting in the wings to upset your next earnings report and it\u2019s better to be the genie\u2019s master than its puppet.\n3. Go all in\nTodays\u2019 new digital world is built for speed and anything, whether it\u2019s your processes, your assets or your organizational culture that slows you down is going to impede your ability to adapt and pivot when you need to.\n4. Explore the alternative universe\nToday it\u2019s a fact that it\u2019s more likely that your business is going to be disrupted by people and companies from alternative industries who were previously off of your radar yet despite this many organizations still innovate along industry lines locked into a game of cat and mouse with their existing competitors until something better comes along and knocks you all for six. Spread your net far and wide and leave no stone unturned when you\u2019re looking for the next great idea or the next great competitor. Your kingdom is already under siege and you\u2019ll be surprised at just how many people are starting to plant flags on your territory.\n5. Design, design, design\nToday\u2019s customers expect the transition between services and devices to be simple and seamless and the relationship you have with them is the most crucial one you have. Consequently how you treat and service them, particularly in a world where switching is getting easier and easier will often determine how prosperous your company is in the future. Leaving someone hanging on the phone or scratching their head for half an hour is just so\u2026 80s.\n6. Be brave\nUsing the word brave is itself brave because many boards equate brave with risky and risky makes shareholders nervous which in turn make the board nervous. Despite this though you are not going to expose the inadequacies of your organization or change your company\u2019s long term prospects by always playing it safe. After all if everyone played it safe there would be no need for the word entrepreneur.\n7. Foster an innovation culture\nInnovation is an overused word and if today\u2019s annual reports don\u2019t mention it at least 50 times or so then share prices fall by at least six percent or more. Innovation is becoming ubiquitous but I would argue that the majority of it is often lazy, incremental and blinkered. Digital is providing businesses with a new found sense of competitive advantage, but todays \u2018Digital by Default\u2019 businesses will only have the advantage for another five years or so because not only are their 'born in the 20th Century' competitors catching up and digitizing their businesses faster than ever before but the tools used to create new apps and programs are getting easier to use and when the man on the street can create a complex app or program with ease you\u2019ll find yourself at the trough of another Disruptive Wave. Digital compliments, not replaces Innovation.\n8. Design for IWWIWWIWI\nToday\u2019s consumers are already beginning to get used to the concept of IWWIWWIWI or \u201cI Want What I Want When I Want It\u201d and it\u2019s your company\u2019s role to try to understand your customers behaviors and design your products and services accordingly.\n9. Run hackathons\nHackathons, led by people who are trying to mess up and break the rules of convention to create something new have been responsible for disrupting more industries than I\u2019d care to mention.\nConclusion\nDigital has disrupted and changed the rules of business forever. There is no going back, and in a world where a competitor can launch a full frontal assault on your core markets by simply adding a new feature into an app it\u2019s not just enough to be prepared, you need be constantly vigilant, innovative and fast.