LinkedIn is unbundling itself at an increasing rate as it approaches its \u201cmobile moment\u201d later this year when more than half of its 313 million users access the site via mobile devices. The company has released a series of mobile apps for specific use cases -- seemingly throwing everything at the wall to see what sticks.\n\n\nBut this isn\u2019t an attempt to cook pasta al dente, it\u2019s more like family planning as LinkedIn sees it. That family of apps now stands at six and the company shows no signs of letting up anytime soon.\n\n\n"We've placed mobile at the center of innovation for LinkedIn,\u201d says Tomer Cohen, head of the mobile product team at LinkedIn. \u201cEvery year now for the last three years we've been developing and releasing new experiences from scratch."\n\n\nWhen Cohen first joined LinkedIn almost three years ago, fewer than one out of every five users was accessing the site via mobile devices. The rapidly approaching inflection point with mobile has been driven by two major trends, he says. Professionals from every walk of life and industry are clamoring for rich mobile experiences on LinkedIn and more of those users are accessing LinkedIn on mobile devices every day, Cohen says.\n\n\n[Related: How To Improve Your Job Search With LinkedIn\u2019s Mobile App]\n\n\u2019Fulfilling a Very Simple Wish\u2019\n\n\u201cWhy do we need to innovate fast on mobile and why is mobile in a way changing every year? It\u2019s really because the audience is changing, the industry is changing\u2026 We\u2019re literally, in a way, not only trying to catch up but also innovate for that industry,\u201d Cohen says.\n\n\n\u201cWhen you\u2019re trying to fit the richness of the desktop experience into mobile it's actually very hard to do within a simple mobile app,\u201d he says. \u201cWe\u2019re not limiting ourselves to one app. We strongly believe in creating intuitive simple experiences\u2026 We believe that every mobile experience should be fulfilling a very simple wish.\u201d\n\n \n\nLinkedIn Connected is designed to let you nurture and expand their network.\n\n\n\nThose simple wishes are being tailored to meet different objectives that users are likely to encounter throughout their career. LinkedIn embraces the fact that certain apps will make more sense than others during certain points in an individual\u2019s career. It fully understands, and indeed, designs its mobile apps to be used a la carte.\n\n\n"If you take a quick tour of the family of apps, you can see how they cater to the member life cycle and to the different use cases you might have for LinkedIn,\u201d says Cohen.\n\n\nOf course the member life cycle begins with the flagship mobile app, in which LinkedIn aims to provide all the essentials of its platform on mobile. Five additional apps, two of which have been released in as many recent months, comprise the remainder of LinkedIn\u2019s family today.\n\n\n[Related: How to Generate Leads From 4 Top Social Networks]\n\nA Family of Six and Counting\n \n\nLinkedIn Pulse is designed to let you tailor your news feed.\n\n\n\nThe Connected app, which was released on July 10, is a \u201chigh-touch experience\u201d that allows users to nurture and expand their network, says Cohen. LinkedIn\u2019s Job Search app, released June 19, is the first standalone app dedicated to helping its members find, research and apply for jobs in a more discreet medium.\n\n\n"A lot of folks are coming to LinkedIn to think about their next career move,\u201d says Cohen, describing the app as a \u201crich, simple, intuitive way for you to find your dream job." The Jobs Search app is an obvious move for LinkedIn to make, considering 60 percent of its total revenue was derived from job postings and other talent solutions in the last quarter.\n\n\nPulse, which is LinkedIn\u2019s answer for news and content tailored to its users\u2019 interests, surfaces the top stories and a stream of recommended articles in real time. The Slideshare app, which is only available on Android now but coming soon to iOS, enables users to present content in a slideshow format. Slideshare is the top online destination for slideware today, according to Cohen.\n\n \n\nSlideshare -- coming soon to an iOS device near you.\n\n\n\nFinally, there\u2019s LinkedIn\u2019s Recruiter app, which helps recruiters expand their funnel by making the right contacts as they search for the most appropriate candidates for open positions.\n\n\n[Related: Smaller Businesses See Big Returns From Social Media]\n\n\n"For you to achieve your task, whether it's a job search, whether it's news, whether it's connecting with your network, if we can extend that and provide a much richer experience, we will,\u201d says Cohen, explaining LinkedIn\u2019s multi-app strategy.\n\n\n\u201cUsers come to LinkedIn in many shapes and forms,\u201d he says, but the overall objective for all of them is to be more productive and successful. \u201cWe want to make sure you\u2019re productive and successful. At the end of the day what\u2019s important for us, whatever notion in mind you\u2019re coming to the platform with, whatever skill set, from whatever place, from whatever device, we can help you accomplish that task and provide value,\u201d says Cohen.\n\n\n\u201cIf we decide we found another great use case that could be extended to mobile, it's actually part of the DNA now that you can extend and build,\u201d he adds. \u201cWhen you build a family of apps, what you want to keep in mind is how do you transition between those apps and when do you want to give birth to a new member of the family?"\n\n\nLinkedIn isn\u2019t targeting a specific number of separate apps so much as it is extrapolating certain uses cases that could be improved on an individual basis, says Cohen. \u201cAt the end of the day, it\u2019s one LinkedIn ecosystem,\u201d he adds. \u201cWe see them as experiences that are more holistic and flow\u201d from one app to another.