There\u2019s a good chance someone you know is using Tinder as you read this. He or she is swiping left or right, looking\u00a0for someone, somewhere for something. Each of those variables contributes to the service\u2019s serendipity, which makes it fun with just enough different and unexpected turns.\n\n\nChance encounters are the type of magic that Tinder is bringing to millions who use the app every day. The company is riding high on exponential growth, but has kept a low profile this summer amid the fallout from a sexual harassment lawsuit filed by one its co-founders in June. Tinder was generating more than 10 million matches a day in February and passed 1 billion total matches in March. Just ask around, don\u2019t be shy, and you\u2019ll quickly realize there\u2019s a lot more people on Tinder than you think. You might also be surprised to learn that there\u2019s a lot more to Tinder than one-night stands.\n\nTinder the Travel Guide\n\n\u201cEverybody is on Tinder,\u201d the 50-year-old Counting Crows frontman Adam Duritz told Huffington Post last week. \u201cMy married friends are on Tinder. Seriously, there is nobody who is not on Tinder at this point. It\u2019s a video game. My married publicist who told me not to go on Tinder is on Tinder, and so is her husband.\u201d\n\n\nCelebrities, artists and athletes may fall outside the norm, but there is an entire community of Tinder users who are making the service their own for a variety of reasons and purposes.\n\n\n[Related: Dating App Tinder Tops 10M Matches a Day, Users Swiping Like Crazy]\n\n\nBrian Penny, a writer who travels often for work, tells CIO.com he uses Tinder to get a feel for a new city. \u201cI\u2019ll swipe right on every profile and see who chooses me. I can then throw out a quick question about the area to each one,\u201d he says, adding that he\u2019s made a few friends on the service but nothing beyond that. \u201cI\u2019m not the type of guy to have a fling.\u201d\n\n\nOthers who shared their experiences with Tinder emphasize the simple, yet seemingly boundless potential of the service. They describe the app in straightforward terms and remark on how little effort is required.\n\nLittle Effort for Possible Big Reward\n\nLisa Amarao, a marketing and communications manager, tells CIO.com that she had reservations about joining Tinder, especially because it pulls data from Facebook, a service that she uses professionally. \u201cIt freaked me out that it showed my mutual connections with possible matches. I got over that, obviously,\u201d she writes in response to questions.\n\n\n\u201cI like that I can limit my search by age and location. The rest didn\u2019t require much thinking. Yes. No. Match? Cool,\u201d Amarao says. \u201cI met a variety of people, most of them seemed nice and I\u2019ve made a few new friends, but no real romantic connection with any. One of them I\u2019ve referred to another single friend of mine.\u201d\n\n\n[Related Slideshow: 15 Social Media Apps You May Not Know About]\n\n\nAmarao says she was using the app every few days but is on a break from Tinder now, as she spends time getting to know someone she met in the real world. No thanks to Tinder there, but she adds: \u201cIf things don\u2019t pan out, I will definitely turn discovery back on.\u201d\n\nSitting on Twitter, Killing Time\n\nOther users like Will Kruisbrink, an account director at a public relations firm, have been on Tinder since the service launched almost two years ago. \u201cIt\u2019s the hot-or-not for the mobile generation \u2026 My goals have always been to pass the time while sitting on the L or in a boring meeting,\u201d he tells CIO.com.\n\n\n\u201cMy experience has changed in that where I used to swipe everyone right just to get matches, now I\u2019m highly selective. Also, I infer much more from women\u2019s pictures now. Selfie? No way baby, swipe left,\u201d he adds.\n\n\nTinder has never been a serious way for Kruisbrink to meet people, but he says he did connect once with a girl who broke up with him before. For him, Tinder isn\u2019t so much an app for dating as it is a \u201cjudgment app.\u201d Kruisbrink was using the app every day at one point, but has scaled back to about once a week now.\n\n\n[Related: Tinder Mired in Sexual Harassment Scandal, But It Won\u2019t Matter]\n\n\n\u201cWomen always see way, way more matches than guys. It all depends on how picky you are. There is a way to game the algorithm though. The app will front load women that have already swiped right on you. That means of the first dozen or so people presented, you\u2019ll see a greater number of matches,\u201d he explains.\n\n\n\u201cOne of the most interesting things about Tinder is its approach in increasing success in a marketplace driven by serendipity and random chance,\u201d UsersThink CEO John Turner tells CIO.com. \u201cInstead of trying to increase likelihood of matching you with higher relevancy results, their bet is on increasing the rate at which serendipity can occur by accelerating the rate of random encounters.\u201d\n\n\nIt\u2019s only a matter of time, Turner says, before this more direct and high-speed approach will to manifest itself in various startups aiming to be the Tinder for X in consumer and professional markets.