To make the jump from IT to a corporate board, CIOs have to change their thinking. Their mission is no longer all about IT projects, ROI or uptime. It’s also about educating boards of directors about IT risk, competitors and digital disruption. At CIO Perspectives Chicago last week, Adam Hartung, a member of National Association of Corporate Directorsand managing partner of Spark Partners, offered some tips to CIOs on how to get on a board and how to bring value to the discussions once they get there.
[Related: Corporate Boards Are Hungry for IT Info From CIOs ]
1. Don’t Worry About Company Size, Brand Name or Industry
Being on a corporate board is a great way to get exposure, new professional experience and some extra income. However, CIOs don’t need to serve on one of the S&P 500 or big brand-name company boards in order to reap the benefits.
“If you want to be on a board, think broad,” says Hartung. He points out that board seats can be hard to come by since the average tenure of a board member is 8.5 years, but that shouldn’t turn you off of the opportunity. “The odds of being invited aren’t very high, but there are hundreds of companies out there.” Options he recommends are family-owned, private equity, angel-funded or small companies. And the company does not necessarily have to fit the CIO’s industry experience. Being from a different industry than the board can bring a new and different perspective, he says.
[ Related: CIOs Who Serve on Boards Sharpen Their Business Skills ]
2. Network and Broadcast Your Desire
Since the number of board seats is relatively small compared to the number of CIOs out there, the business community needs to know about your desire to join. Hartung says to start telling people about your interest three to five years in advance. “Turnover is not frequent and slots have to open,” he says. “Be ready for that timeline.” He also recommends beefing up your networking by becoming active in industry groups, alumni groups and reconnecting with people who can help you get on the inside track.
While networking and informing people of your aspirations, be sure to communicate about the value you’ll bring, in a way that people will remember. “Tell them why they’ll benefit and why they’ll get something from your involvement, the tangible something,” says Hartung.
3. Focus on Big Picture of Business and Technology
Board members are different than the C-suite at your company in that they aren’t evaluating on how good of a CIO you are or how a certain technology project will work. Rather, they care about the company’s future plans and you’re there to provide the technology background. A 2014 survey from board of directors search and consulting firm, JWC Partners, found that when looking for new board members, 52 percent of directors say technology savvy is the most under-represented skill in today’s boardrooms.
[Related: CIOs Who Serve on Boards Sharpen Their Business Skills’]
It’s up to CIOs to paint a clear picture to directors of the technology landscape and trends without getting too bogged down in details. Hartung says to explain to board members what trends mean for the larger business context. “Logically explain why Android is the No. 1 device but Apple has the No. 1 share,” he says. “People on boards don’t know these things so they are asking you.”
4. Address Risk Landscape and Evaluate Competition
According to the 2014 Annual Corporate Directors survey conducted by PwC, 65 percent of corporate boards want to focus more on IT risks and 48 percent want more attention given to IT strategy. CIOs are key to the risk discussion in several ways. One way is helping boards understand the risk of the status quo — that is, the possibility of being disrupted by another company or technology. “Boards need to spend less time on ‘did we do things right’ and more time on ‘are we doing things right,'” Hartung says.
Another part of discussing risk includes looking at competitors that could disrupt your traditional business model. Hartung says boards need to “be obsessive about what competitors are doing,” rather than focusing on old customers. He cites the example of how the Chicago Tribune’s classified ads took a hit when Craigslist launched its site as a place to post ads for free. As the CIO, “your job is to say that Craigslist really matters,” he says.
Lastly, Hartung says that while the stakes are high, being on a corporate board is very rewarding and a way to develop long-term business relationships and stretch your mind beyond your day job, and ultimately it’s exciting. “Do we keep doing what we did, or do we do something new?” he says. “If we make that decision wrong, [the company] could be dead in five years.”