Opinion

Apple’s Disappearing iMessage Feature Just an Act

Apple just couldn’t help but throw itself into the rising tide of ephemerality when it updated iMessage in iOS 8. But SnapChat and WhatsApp are safe because Apple missed the mark completely.
    Related:
  • Social Networking Apps
  • Operating Systems
  • Mobile
  • Small and Medium Business
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.