News Analysis

How Facebook Plans to Control Digital Advertising

Facebook has been relatively quiet about its plans for Atlas since it acquired the ad server from Microsoft last year. But now the social network is poised to unleash its trove of user data for greater control over digital advertising across the entire Web.
facebook ad dollars
Thinkstock
    Related:
  • Markets
  • Social Networking Apps
  • Facebook
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.