Opinion

Why Ello Is Just an Overhyped Anti-Facebook, Social Wannabe

Ello is getting its 15 minutes of social media fame: More than a million people are still clamoring to join the invite-only, ad-free social network. However, CIO.com's Matt Kapko explains why you can't take it seriously as a Facebook alternative.
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.