Feature

Social Media Still Has Little Marketing Impact in Hollywood

Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.
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    Related:
  • Social Networking Apps
  • Marketing
  • Markets
  • Media and Entertainment Industry
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.