At O'Reilly Strata Conference + Hadoop World 2014 in New York City today, Hadoop distribution specialist MapR Technologies announced that its MapR-DB NoSQL key-value database is now available for unlimited production use as part of its free MapR Community Edition.\nMapR CMO Jack Norris says MapR chose to make its in-Hadoop NoSQL database freely available through its Community Edition to expose more companies and developers to the capabilities of MapR.\n"We wanted to make it that much more accessible to the market," he says.\n[ Also: MapR Aims to Take SQL-on-Hadoop to Next Level ]\nNorris notes that an increasing number of organizations seek to create operational analytic environments that require a balanced combination of reads, writes and analytics in applications ranging from fraud detection\/prevention to real-time product recommendations and user authentication. At the same time, customers are putting in place real-time transactional or streaming applications based on the sensor data and log analytics.\nTypically, he says, organizations need separate sets of technologies to handle database operations and analytical jobs, and that results in highly complex architectures. MapR's proposition is to handle both requirements with one platform.\nBusinesses are looking to increase their agility and response time, Norris says. "Everything from telecom to financial services, retail, media and healthcare needs a platform that can ingest data from a variety of sources in conjunction with transaction information and do not only file-level processing, but can combine that with real-time database functionality."\nMapR Customer Survey Shows Significant ROI\nMapR also announced the results of a survey of its customers by research organization TechValidate, which found that a majority of its customers \u2014 those that have gone with its enterprise edition \u2014 experienced payback in less than 12 months with greater than five times the return on their investment.\n[ Related: MapR Extends Hadoop's Reach With Big Data App Gallery ]\nNorris notes that 50 of the customers that responded to the survey said they had experience with other Hadoop distributions. Of that group, 65 percent reported greater than five times the ROI, and 40 percent said they achieved greater than 10X returns.\nMany respondents cited high availability, data integration, data protection and multi-tenancy as their reasons for choosing the MapR distribution. Nearly 80 percent said the MapR in-Hadoop database was a significant differentiator.