Opinion

Why You Really Shouldn’t Worry About In-Store Beacons

In-store beacons push advertisements and other content to your phone using Bluetooth — but only if you let them. Beacons don't automatically track your location or movement, but they do communicate with apps that could collect sensitive data.
    Related:
  • Privacy
  • Mobile
  • Small and Medium Business
San Francisco journalist Bill Snyder writes frequently about business and technology. His work appears regularly in CIO.com and the publications of Stanford's Graduate School of Business and the Haas School of Business at the University of California at Berkeley. He welcomes your comments and suggestions.