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How Brands Can Convert Facebook Users Into Customers

Converting users into customers on Facebook isn't a science, but the social network is quickly becoming a valuable way companies to boost sales. Brands need to embrace potential influencers and provide insights with a purpose if they hope to turn Facebook users into customers.
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    Related:
  • Social Networking Apps
  • Marketing
  • Facebook
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.