News Analysis

Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants to.
    Related:
  • Social Networking Apps
  • Privacy
  • Marketing
  • Consumer Electronics
  • Snapchat