Video, which Twitter surprisingly doesn’t give its due focus, is finally coming to the platform in a more meaningful way. You will soon be able to upload, edit and share videos directly from Twitter’s compose tweet box. “Aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter, too,” says Kevin Weil, Twitter’s vice president of product.
“We believe that during any sort of local event, national event or global event, the opportunity for people and participants to be live tweeting those things and broadcasting them to the world is a massive opportunity,” says Twitter CEO Dick Costolo. Native videos hosted by Twitter could also unlock more advertising revenue. To this end, video will start to play a greater role for Twitter users in the first half of next year.