What it is: The Iota is a tiny GPS-based tracker designed to run on Iotera’s crowd-sourced wireless network. You can use it to keep track of just about anything, including pets, people in specific facilities and expensive enterprise assets such as construction equipment. The company is building out its customer base, and therefore its network, by targeting consumers to start, but its goal is to transform enterprise asset tracking with the Iota.
Why it’s noteworthy: Businesses lose billions of dollars each year as a result of misplaced or stolen enterprise assets, according to Iotera. The market opportunity for a company that can effectively simplify asset tracking while also improving efficiency is significant. The company also cites Iota battery life as a major competitive advantage compared to rival devices, which it claims has up to three times the battery life of other devices.