BlackBerry is trying to go back to its roots with the upcoming BlackBerry Classic smartphone, and it's teasing the device with bits of information and video clips, including this video of its browser and apps. BlackBerry’s most recent smartphone release, the Passport, was a notable departure from its traditional device design — and that was a good thing. The Passport stands apart from the pack because it is so unique, for better or for worse. The company’s next device, the BlackBerry Classic, looks a lot like some of the devices it released a few years ago — and it’s unclear if that’s a good thing or not. The Classic sports the “classic” BlackBerry keyboard, and even has a trackpad, a la the BlackBerry Bold 9900. The new, old school BlackBerry runs a new version of the BlackBerry 10 OS. BlackBerry’s Classic Web page boldly proclaims: “We heard you, and we built it,” which suggests that old school customers have been calling for a return to some of the older BlackBerrys’ design elements. And BlackBerry is gallantly responding to the demand. How nice. The company keeps teasing the device by leaking bits of information and promotional content, like yesterday’s “Official BlackBerry Classic Browser & Apps” video, which you can see below. Honestly, though, the Classic doesn’t appear to be all that different than the BlackBerry Q10, with the exception of an additional row of navigation keys and a set of software enhancements I reviewed the BlackBerry Passport shortly after it was released, and to sum up a rather lengthy evaluation: I like it. However, I honestly haven’t used it for a while, because it’s too big for me carry around in a pocket. I switched back to my trusty BlackBerry Q10, which fits quite nicely in my pants pocket, along with whatever iPhone or Android device I’m using at a given time. In other words, I keep coming back to my BlackBerry, even though it sometimes feels like it’s holding on to me and not the other way around. I admit, as a longtime BlackBerry user, I’m anxious to get my mitts on the BlackBerry Classic, and I’m looking forward to attending the launch event in New York City on December 17. AS Related content brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud brandpost Survey: Marketers embrace AI at expense of metaverse investments Generative artificial intelligence (GAI) has quickly rocked the world of marketing. Sitecore polled B2B marketers on their perceptions of GAI. Here’s what they said. By Dave O’Flanagan, Sitecore Jun 01, 2023 4 mins Artificial Intelligence news Zendesk to lay off another 8% of its staff, cites macroeconomic issues The new tranche of layoffs comes just six months after the company let go of 300 staffers and hired a new CEO in order to navigate its operations through macroeconomic distress. By Anirban Ghoshal Jun 01, 2023 3 mins CRM Systems IT Jobs Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe