Welcome to CIO Quick Takes, a series of brief, anecdotal reports produced in partnership with the CIO Executive Council. The challenges -- and opportunities -- for CIOs have never been greater. Roles are evolving, budgets are shifting, IT is getting a SMAC down, the line between consumer and enterprise products is virtually gone, the IT skills gap is widening ... . For all those reasons and many more, we know the questions are swirling.\n \nDavid Chou , CIO of the University of Mississippi Medical Center: 'Stay clear of tech lingo.'\n\nIn an attempt to answer a few of those, in each short (we know you're a busy bunch) installment, we ask top IT executives a question we think is on of the minds of CIO.com readers.\nIn our first installment we asked three CIOs to share their thoughts on following question:\nHow do you communicate the value of IT to the business?\nDavid Chou , CIO of the University of Mississippi Medical Center\n \nSteve Snyder, CIO, Massachusetts Convention Center Authority: 'Make someone else the hero.' \n\nThe role of IT has evolved from being a transactional department to the new era of being more strategic. Communicating the value of IT is critical for new era of IT leaders. I recommend that effective IT communication follows the three bullet points below:\n\nIT initiatives MUST tie to a business outcome or strategy\nStay clear of tech lingo when communicating\nSet the communication that all IT projects are now Business Projects\n\n \nBob Lim, CIO at the University of Kansas: 'Extend value to customers beyond technology.'.\n\nSteve Snyder, CIO, Massachusetts Convention Center Authority\nI have found my most effective communication happens after I throw out the IT jargon and speak in clear business terms. \u2018We have saved the company X amount of dollars by doing this \u2026 .\u2019 Additionally, I think it makes it less self-serving if you can make someone else the hero by saying something like; \u2018CFO Bob and his team were hugely valuable in successfully completing this project on time and on budget because they partnered with the IT team.' There is nothing that communicates the value of IT more than delivering success. Finally, once you have done something it is imperative to communicate the value of the system, process or solution to the business.\nBob Lim, CIO at the Unversity of Kansas.\nWe use a \u2018show and tell' approach in communicating the value of IT for the University of Kansas. We show our customers through our understanding of their business environment and by demonstrating through everyday actions and decisions that we are a trusted business partner focused on enabling and accelerating their success. The key performance indicators we regularly tell our customers communicate the tangible value we provide through cost savings and other metrics. Because we are experts in managing complex systems and processes, we can provide extended value to customers beyond technology. This is one of the key messages that helps communicate our value to the University of Kansas.\nTell Us More\nHow do you communicate the value of IT to the business? We'd love to hear your thoughts in the comments section below or you can connect with me here. Or if you have a question you'd like us to ask, let me know or drop us a note on Twitter (@CIOonline).