Social Media Engagement Is Dead — 2015 Is About Measurable Goals

The true business value of social media likes, retweets and favorites is questionable, at best, and 2015 could be the year that marketers shift their focus to more tangible business goals and organizational objectives.
  • Social Networking Apps
  • Marketing
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.