Administrators of company pages on LinkedIn can view more details on their organizations by clicking on the sites’ analytics tabs. The business-oriented social network organizes data by updates, followers and visitors. Updates include information on audience reach, impressions, clicks, interactions, followers and engagement rates. The site displays graphs to illustrate the organic and paid reach of updates, as well as the amounts of clicks, likes, comments and shares generated by both organic and sponsored campaigns. LinkedIn’s followers section provides demographic information on followers, data on the number of followers gained with and without advertising, and details on how an organization’s followers compare to other companies’ Linked audiences. Finally, the visitors section includes information on page views, career-page clicks, unique visitors and specific visitor demographics.