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How Marketing Teams Can Capitalize on Demographic Shifts

Businesses can enhance marketing efforts by empowering employees, customers and influencers to spread their stories, and though it's challenging to create an effective corporate culture of creative storytelling, the potential rewards are big.
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.