New York Times writer Joe Sharkey asks the question that we all want answered: if city parks and coffee shops can offer free Internet access, why can’t hotels that charge $300 a night do the same? Sharkey talks to Bjorn Hanson, the head of the hospitality and leisure division at PricewaterhouseCoopers, who tells him basically, that the more you pay for a hotel room, the more things you will pay for in addition to that room. That’s because in the hotel business, as in many businesses, the operative theory holds that if the clientele is willing to pay a high price for one thing, they won’t mind getting hit up for a few extra bucks here and there. Read more. Related content feature 10 digital transformation questions every CIO must answer Impactful DX requires a business-centric approach supported by the right skills, culture, and strategy. Here’s how to assess whether your digital journey is on the path to success. By Mary K. Pratt Sep 25, 2023 12 mins Digital Transformation IT Strategy IT Leadership feature Rockwell Automation makes shift to ‘as-a-service’ model Facing increasing competition from cloud hypervisors that see manufacturing as prime for disruption, the industrial automation giant has undertaken a major transformation to add subscription software services to its core business. By Paula Rooney Sep 25, 2023 6 mins Manufacturing Industry Digital Transformation IT Strategy brandpost Fireside Chat between Tata Communications and Tata Realty: 5 ways how Technology bridges the CX perception gap By Tata Communications Sep 24, 2023 9 mins Emerging Technology feature Mastercard preps for the post-quantum cybersecurity threat A cryptographically relevant quantum computer will put everyday online transactions at risk. Mastercard is preparing for such an eventuality — today. By Poornima Apte Sep 22, 2023 6 mins CIO 100 Quantum Computing Data and Information Security Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe