Dispatching technicians for service calls\u2014how hard can that be? You send the first technician to the first call, the second to the next and so forth, until everyone\u2019s out in the field. Then you cycle through them again. No sweat.Well, try playing a round of Service Tycoon, and get a clue. Developed by ClickSoftware, this free online game will convince you that dispatching field techs in that fashion is a surefire way to alienate customers and put you over budget. At first, calls come in at a manageable pace and you can easily dispatch technicians with the appropriate qualifications. But suddenly you find yourself in fire-fighting mode: Everyone\u2019s out on a call and four customers are clamoring for service. The technicians who could handle their problems are far away, and there\u2019s no way you can get anyone there before customers lose patience. Your customer service score drops precipitously, costs rise, and you\u2019re suddenly glad you\u2019re not a dispatcher."People don\u2019t really relate to how difficult the problem is," says David Schapiro, executive vice president of markets and products for ClickSoftware, which sells\u2014no surprise\u2014workforce and service optimization software. So Scha- piro and marketing colleague Amit Bendov hit on the idea of developing a digital game to increase awareness among companies with field service technicians. In less than two months, more than 10,000 people have played the game.Test your own dispatching skills at http:\/\/www.servicetycoon.com\/. And prepare to be humbled.