Today\u2019s Boston Globe is just one of many daily news outlets (like CNN.com and the U.K.\u2019s Times) or weekly magazines (like BusinessWeek) to have broached the topic of podcasting. The Globe\u2019s front page story pins the trend on flourishing sales of Apple\u2019s iPod music devices. Somewhat like an audio weblog that users download to their iPod (or similar device) podcasting has also been called \u201cTiVo for radio.\u201d \n\n\n\nAccording to the Globe, \u201cIf Internet-based weblogs turned everyone into a potential newspaper columnist, and digital cameras let them become photojournalists, podcasting is promising to let everyone with a microphone and a computer become a radio commentator.\u201d\n\n\n\nIt can be done by corporations or motivated individuals. (When the word first came to our attention here, we thought, \u201cDo CIO.com readers want podcasting?\u201d Pardon our presumption, but we decided it was safe to wait awhile. Please let us know if you feel otherwise!) There are few mass-market podcast programs at the moment, but Boston\u2019s public radio station WGBH says podcast segments of its show Morning Stories has grown 12,000-fold in two months (i.e., from five downloads to 60,000).\n\n\n\nSo podcasting may prick up CEOs\u2019 ears for two reasons: opportunity and risk. If your organization provides information to customers, there\u2019s a decision to make whether podcasting is an appropriate medium for that. Perhaps of more concern is the notion of the rogue podcaster. What might a careless employee say in the creative and egotistical rush of suddenly being a radio star (albeit with an audience of 120\u2026or 12)? All of which means there\u2019s yet another IT avenue to develop policy for.