Ecommerce and digital marketing skills falls squarely into the realm of marketing, but people in this role need a deep understanding of Internet users’ behaviors and the technical skills necessary to implement and execute on business objectives.
“CMOs and marketing executives must shift their focus to the world of digital marketing and expand their teams with the resources necessary to support the latest web, mobile, automated and integrated marketing technologies,” McGarrity says. “Without the skilled resources to create, test, and execute these marketing strategies, companies will get left behind.”
Annual Average Income: $100,000 to $166,000