Most Web surfers do not worry about the amount of personal information available about them online. Despite media coverage of Facebook’s Beacon, data breaches and online prowling, most Internet users are unconcerned with the repercussions that sharing personal information online might bring and do nothing to limit it. More on cio.com Five Key Technology Trends for 2008According to a study by the Pew Internet & American Life Project of 1,623 Internet users 18 and older, a full 60 percent don’t worry about the amount of information that is available about them online, and only 38 percent have taken measures to limit such information. The study divided Internet users into four categories based on their level of privacy concerns: Unconcerned but careful: 17 percent do not worry about the availability of their online information. Members of this group are active contributors of online content and information but also take some steps to limit their personal information. Anxious and proactive: 21 percent of Internet users worry about the availability of their online personal information and actively take steps to limit their own online data. Worried but passive: 18 percent are worried about the amount of online information available about them, but do nothing to limit that information. Unconcerned and unlimited: 43 percent neither worry about their personal information available online, nor take steps to limit it. Related content feature Expedia poised to take flight with generative AI CTO Rathi Murthy sees the online travel service’s vast troves of data and AI expertise fueling a two-pronged transformation strategy aimed at growing the company by bringing more of the travel industry online. By Paula Rooney Jun 02, 2023 7 mins Travel and Hospitality Industry Digital Transformation Artificial Intelligence case study Deoleo doubles down on sustainability through digital transformation The Spanish multinational olive oil processing company is immersed in a digital transformation journey to achieve operational efficiency and contribute to the company's sustainability strategy. By Nuria Cordon Jun 02, 2023 6 mins CIO Supply Chain Digital Transformation brandpost Resilient data backup and recovery is critical to enterprise success As global data volumes rise, business must prioritize their resiliency strategies. By Neal Weinberg Jun 01, 2023 4 mins Security brandpost Democratizing HPC with multicloud to accelerate engineering innovations Cloud for HPC is facilitating broader access to high performance computing and accelerating innovations and opportunities for all types of organizations. By Tanya O'Hara Jun 01, 2023 6 mins Multi Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe