News Analysis

Are Messaging Apps the Future of Social Networking?

Mobile messaging apps are the 'new face' of social media with global audiences in the hundreds of millions, according to a new report from Forrester. But where do the marketing opportunities lie?
    Related:
  • Social Networking Apps
  • Mobile Apps
  • Internet
  • Marketing
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.