News Analysis

Twitter Scores by Moving the Goal Posts

Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's working.
  • Social Networking Apps
  • Marketing
  • Twitter
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: