Ads to Appear on Google Local Maps

Google has launched a new program that allows businesses to buy graphical advertisements that appear on Google Local maps.

When users search Google Local for types of businesses, they’ll now see small graphical icons in addition to the pinpoint that indicates where a shop is located. For example, a search in Google Local for “Chicago Ralph Lauren” now returns a small flower icon on the map, which when clicked on displays a pop-up that shows a Ralph Lauren logo, the store’s address and phone number, and a couple of lines of additional text. The pop-up is marked as a sponsored ad.

Google Local already features pinpoints on maps that, when clicked, show information about a business including its address, phone number and website. Businesses can be included in that free of charge. The advertising graphic introduced this week adds slightly more information, such as a logo and additional text.

The local business ads are also displayed in text form at the bottom of the search results that appear on the left-hand column.

Local business ads are priced the same as regular Google text ads, according to information about the new program on Google’s website. Advertisers are charged based on clicks through to their websites.

For now, local business ads are available only to advertisers targeting locations in the United States, United Kingdom and Canada, Google said.

Advertising is big business for Google. In early March, the company accidentally published an internal financial document with information about its advertising business, including that the company expects to earn US$6 billion from advertising in 2006 and grow to $9.5 billion in 2007. The document also said that Google’s advertising business is being pressured by competition.

-Nancy Gohring, IDG News Service

For related news coverage, read Google, AOL Put Finishing Touches on Investment Deal and Google Looks to Raise $2.1B in Stock Offering.

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