The electricity consumed by a server over its lifetime is likely to cost as much as the server itself if energy costs continue to rise, according to one analyst. That should make energy efficiency a key concern for data center managers--and it\u2019s a concern that server vendors are increasingly addressing."If you take a server where the processor is using 80 to 90 watts, and factor in all the other hardware to support that--air conditioning, storage and so on--the cost of the electricity used by that server is on a par with the cost of the server over its life," said Steve Prentice, vice president and director of research at Gartner, speaking at the International CeBIT Forum in Hanover, Germany, last week."I don\u2019t see IT managers replacing servers just for environmental reasons, but if it\u2019s to slash 40 percent to 50 percent off electricity costs, that\u2019s serious money," Prentice said.As technology evolves, indirect energy costs such as cooling are increasing, according to Prentice. "In the data center, as the density of hardware increases, then heat is a bigger problem," he said.Vendors\u2019 experience of customers\u2019 concerns at the CeBIT trade show bears that out."They are asking more in the area of small blade servers, because they want to calculate the total power consumption in their blade server farm," said Bernd-Dieter Heise of Fujitsu-Siemens Computers GmbH. Making that calculation can require a detailed knowledge of a server\u2019s specifications.Fujitsu-Siemens has long prided itself on the energy consumption of its servers. A PrimeQuest 400 with 32 Itanium processors and 1T byte of memory consumes 10.7 kilowatts of electricity and, fully equipped, has a list price of around \u20ac900,000 (US$1.08 million), according to Heise. A comparable system from a rival vendor consumes 16 kilowatts, he said.Sun Microsystems, too, touts the reduced power consumption of its newest servers, equipped with Sun\u2019s UltraSparc chips.The power and space savings that can be realized by using such servers can be a tough sell, though. "The marketing teams just want speed. They don\u2019t think of power, space and cooling," said Steve Campbell, Sun\u2019s vice president of datacenter insight. That could change as more customers realize how much they spend powering their data centers. The University of Tokyo recently found power to be its largest budget item, at over $1 million a year, according to Campbell.Not everyone is worried about their IT electricity bill, though, according to Fujitsu-Siemens\u2019 Josef Zitzlsperger, also working on the company\u2019s stand. "For mainframe customers, it\u2019s not a priority," he said.Even where money is no concern, power shortages can still force organizations to reduce consumption--and not just in underdeveloped regions. In the summer, Sun sometimes has to power down its servers in San Diego if available power in the city is limited, according to Campbell. "That\u2019s in the U.S., one of the richest economies of the world," he said.Such events are still rare in Europe, but a heatwave in France in 2003 highlighted the fragility of electricity supplies there. Electricity consumption by air-conditioning systems soared, and some power stations were threatened with closure as their own cooling systems could no longer cope.Perhaps that\u2019s what prompted server manufacturer Bull SA to highlight energy efficiency at the launch of its Novascale 2320 Blade at CeBIT. The blade has a dual-core low-voltage Intel Xeon processor and carries up to 8GB of memory and two internal 2.5-inch SAS (Serial Attached SCSI) disks, and has "the best available performance per watt in the industry," according to the company. However, Bull representatives were unable to give a figure for the device\u2019s actual power consumption at press time.-Peter Sayer, IDG News ServiceKeep checking in at our CIO News Alerts page for updated news coverage.