On Wednesday, I reported that Gaylord Entertainment had appointed its third CIO (Rich Maradik) in five years.\u00a0 An astute reader e-mailed me to inquire about the high CIO turnover at the Nashville-based hospitality company. He wondered if the reporting relationship was to blame.\u00a0 \u201cI have no idea why they have the turnover they have,\u201d this reader wrote to me. \u201cBut one thing struck me immediately. The position reports to the CFO.\u00a0 It is usually the kiss of death, not always, but usually. Is CFO David Kloeppel the "constant" in the equation?\u201dUpon reading his e-mail, I had one of those \u2018Why didn\u2019t I think of that?\u2019 moments. So I did some quick research to see if I could confirm this reader\u2019s theory. The press releases I found announcing Gaylord\u2019s previous CIOs, Rickie Hall and Karen Spacek, didn\u2019t identify to whom they reported. \u00a0Does anyone else want to speculate on the reason for the high CIO turnover rate at Gaylord, or iother companies?\u00a0Use the feedback form to share your thoughts, or to demonize CFOs.\u00a0 I should note that CIO\u2019s most recent State of the CIO research shows that the average tenure of a CIO today to be close to five years. It also showed more and more CIOs reporting to the CEO, not the CFO. While you\u2019re pondering CIO tenure and turnover rates, here are a few new CIO announcements:United Rentals hired James Milde as its SVP and CIO.\u00a0 He most recently worked for Sony Electronics as its senior general manager and CIO.\u00a0 He also previously served as Pepsi Bottling Group\u2019s SVP and CIO. Angelo Mazzocco joined workers comp provider Progressive Medical as its new CIO.\u00a0 He comes to the Westerville, Ohio-based company from The Dispatch Printing Company and Affiliates, where he served as vice president and CIO. AppOne, an auto financing technology solutions provider, promoted Param Ramakrishnan to CIO.\u00a0 Don\u2019t forget: Use the feedback form and share your thoughts on CIO turnover and tenure!