On Thursday, SAP launched its hosted customer relationship management (CRM) software service, plunging the Germany-based business software behemoth into a market that, as of late, has garnered attention from the likes of other giants such as Oracle and Microsoft.Designed for large and mid-size organizations to manage sales, service and marketing via the Internet, SAP’s CRM on-demand solution will be offered through a subscription-based licensing model, according to the group’s Feb. 2 release. The service will start at $75 a month, per person.The company also announced an extension of its strategic partnership with IBM. The two companies will continue to work together to provide on-demand application hosting services for the on-demand CRM solution. IBM will also help customers realize the benefits of their CRM deployments. SAP plans to release additional on-demand CRM products later this year, including marketing and service offerings.The on-demand CRM model was first made popular by Salesforce.com, which is still the head honcho in that space. In November, Microsoft released its premier subscription-based CRM offering, and Oracle, which recently acquired Siebel Systems, is looking to use the buyout to boost its hosted CRM operations, CNET News.com reports. Read The Truth About On-Demand CRM for more about on-demand CRM.For more on the Oracle/Siebel acquistion, read Oracle Buyout Ok’d by Siebel Shareholders.-Al Sacco Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe