by CIO Staff

Online Shopping: Clicks to Ships

News
Dec 19, 20051 min
Internet

Reuters has figured a clever way to call holiday shopping numbers before the numbers are in: It  teamed with Internet measurement firm Hitwise to look at site traffic and UPS, FedEx and DHL shipping services.

Winners in the holiday online shopping race appear to be Wal-Mart, Amazon and Apple Computer, which are doing the best job of turning browsers into buyers.

WalMart.com ranked No. 1 in terms of traffic between its site and the United Parcel Service site, ahead of eBay at No. 2 and well ahead of Amazon at No. 10, according to data through December 10 from Hitwise.

On DHL, the figures are somewhat inverted as WalMart.com ranks No. 8, with Amazon at No. 2 behind eBay.

Lest the old time department store be overlooked, check out CIO’s story on using IT to save retail.

–Janice Brand