by CIO Staff

Online Shopping: Clicks to Ships

Dec 19, 20051 min

Reuters has figured a clever way to call holiday shopping numbers before the numbers are in: It  teamed with Internet measurement firm Hitwise to look at site traffic and UPS, FedEx and DHL shipping services.

Winners in the holiday online shopping race appear to be Wal-Mart, Amazon and Apple Computer, which are doing the best job of turning browsers into buyers. ranked No. 1 in terms of traffic between its site and the United Parcel Service site, ahead of eBay at No. 2 and well ahead of Amazon at No. 10, according to data through December 10 from Hitwise.

On DHL, the figures are somewhat inverted as ranks No. 8, with Amazon at No. 2 behind eBay.

Lest the old time department store be overlooked, check out CIO’s story on using IT to save retail.

–Janice Brand